When you go to internet websites that activate pop-up screens in
your browser, what you usually see are text and picture
combinations that you usually ignore and close immediately
because they are bothersome and not really interesting. You do
pause and look at the pop-up screen if it contains some animated
pictures or flashing images. When you pass by a store that sells
television sets while walking, you look at the screens that have
something playing or displayed in them. Between these
comparisons, you will find the difference between still and
animated images in terms of grabbing a person’s attention.
A still picture will remain a still picture no matter how long
and which way you stare at it. An animated picture or video, on
the other hand, will grab your attention by arousing your
curiosity. Usually, it’s because you want to find out what
happens next. It’s all about arousing curiosity.
The internet as it is today allows for streaming video
technology that will let you view a whole movie online if you
want to. In being able to use this technology to grab a person’s
attention, advertisers are getting more and more creative with
their strategies. I will look at a moving image because I want
to know what it is and what will happen to it. Advertisers know
that I will do this and so will the majority of other people
browsing the internet.
Even so, unless the individual viewing the animation or video is
interested in the advertised product at that time, advertisers
will fail to convince a person to spend money. Of course, this
is beside the point. The immediate goal of an advertiser is to
grab attention. Sometime in the future, the individual will
remember seeing the advertisement and will most likely make a
purchase because of that simple memory. The memory of it is
carried subconsciously and will resurface at a time when you
need the product or see the product as you pass by it in the
shelves of your favorite grocery store.
To compare to other forms of videos that grab attention, early
infants and older children are fascinated by learning modules in
video form. A story book with still pictures is just not enough
to grab a child’s hyperactive mind. Again, video grabs attention
by acting on the curiosity of the viewer.
Curiosity is perhaps the most powerful motivator in a person.
For example, the “Stargate SG1” television series shown by the
Sci-Fi channel in the US is not available for viewing in some
countries. Video grabs a person’s curiosity faster than you can
blink (that’s because you won’t be blinking).
Animated pictures and videos are very powerful advertising
tools. If an advertising video upon its creation is imbued with
humor, a bit of suspense and, finally, relevance to the general
public, its effects will be visibly seen in the black ink
accountants’ use in their books to indicate income.
Wednesday, February 6, 2008
Being able to send attachments
Being able to send attachments together with an email message
is very helpful especially when you need to send important
documents. The limit on the file size you can attach depends on
the limit that your email service provider imposes on your email
account as well as the limitation on the email account storage
size that the recipient has. While it is now possible to send
several MP3 files as email attachments because of the general
increase in email account storage sizes, sending larger sized
files like videos and movies may cause you to encounter problems
unless you and the recipient have a paid email account which
gives you several gigabytes of storage space.
In any event, sending video files through email may force you
to compress and split the file into two portions in order for it
to be accepted by the recipients email account. Then too, you
will probably have to wait for the recipient to remove the first
portion from their email account before you can send the next.
This is a problem for people involved in internet marketing as
they know that videos are the most effective advertising tool in
the world. Never let it be said that they have no creativity
though, because, they managed to find a way around the system.
One way to circumvent this problem is to attach a capture image
from the video file onto the email message. This capture image
will serve as a preview of the video and embedded in the file
will be a link to the video itself. Of course, you have to bear
in mind that you are asking a person to view an advertisement. I
wouldn’t do it, and most won’t either. You will need to give the
customer an incentive to click on that link.
Webpage designing programs and utilities now allow for viewing
multiple pictures in a single webpage. This picture cascade is
similar to an automatic slide show presentation. You can capture
several images from the video itself, compile them and send your
message through.
If the customer does click on the image or slideshow, you have
to options of how to let him view your video. The first one is
already mentioned above. When the customer clicks the image, a
new browser window opens and your video loads onto it. The
second option is to use streaming video where, the video is
stored in your storage device and the link on your email
newsletter activates the video stream. In this manner, the
customer is not displaced from his/her current browser, thereby
causing you to avoid annoying your customer.
A few years ago, we saw the megabyte standard hard drive
replaced by the gigabyte hard drive. In 2 to 10 years, the
terabyte may become the standard storage size for a personal
computer’s hard drive. How big is it? One letter or character
including spaces and punctuations is equal to 8 bits. 8 bits
equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes
equals 1 megabyte, and so on and so forth. With this potential
for increased storage capacity, email service providers may
decide to increase account storage capacities again. This next
increase will definitely accommodate an entire video file as
an attachment to email messages.
In the meantime, creativity needs to take over where technology
has deficiencies. To be able to send the best in quality
video to your customers, you will need to go about it the
most efficient way.
is very helpful especially when you need to send important
documents. The limit on the file size you can attach depends on
the limit that your email service provider imposes on your email
account as well as the limitation on the email account storage
size that the recipient has. While it is now possible to send
several MP3 files as email attachments because of the general
increase in email account storage sizes, sending larger sized
files like videos and movies may cause you to encounter problems
unless you and the recipient have a paid email account which
gives you several gigabytes of storage space.
In any event, sending video files through email may force you
to compress and split the file into two portions in order for it
to be accepted by the recipients email account. Then too, you
will probably have to wait for the recipient to remove the first
portion from their email account before you can send the next.
This is a problem for people involved in internet marketing as
they know that videos are the most effective advertising tool in
the world. Never let it be said that they have no creativity
though, because, they managed to find a way around the system.
One way to circumvent this problem is to attach a capture image
from the video file onto the email message. This capture image
will serve as a preview of the video and embedded in the file
will be a link to the video itself. Of course, you have to bear
in mind that you are asking a person to view an advertisement. I
wouldn’t do it, and most won’t either. You will need to give the
customer an incentive to click on that link.
Webpage designing programs and utilities now allow for viewing
multiple pictures in a single webpage. This picture cascade is
similar to an automatic slide show presentation. You can capture
several images from the video itself, compile them and send your
message through.
If the customer does click on the image or slideshow, you have
to options of how to let him view your video. The first one is
already mentioned above. When the customer clicks the image, a
new browser window opens and your video loads onto it. The
second option is to use streaming video where, the video is
stored in your storage device and the link on your email
newsletter activates the video stream. In this manner, the
customer is not displaced from his/her current browser, thereby
causing you to avoid annoying your customer.
A few years ago, we saw the megabyte standard hard drive
replaced by the gigabyte hard drive. In 2 to 10 years, the
terabyte may become the standard storage size for a personal
computer’s hard drive. How big is it? One letter or character
including spaces and punctuations is equal to 8 bits. 8 bits
equals 1 byte, 1,000 bytes equals a kilobyte, 1,000 kilobytes
equals 1 megabyte, and so on and so forth. With this potential
for increased storage capacity, email service providers may
decide to increase account storage capacities again. This next
increase will definitely accommodate an entire video file as
an attachment to email messages.
In the meantime, creativity needs to take over where technology
has deficiencies. To be able to send the best in quality
video to your customers, you will need to go about it the
most efficient way.
Affiliate programs are marketing tools
Affiliate programs are marketing tools used by vendor sites such
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.
Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.
Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.
If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.
Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.
If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.
Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.
With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.
There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.
Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.
Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.
If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.
Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.
If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.
Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.
With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.
There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.
Monday, January 28, 2008
How to create a sitemap
How to create a sitemap
A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.
Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.
Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:
Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.
Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.
Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.
Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.
Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.
The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.
Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.
But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.
Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.
Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.
A sitemap of a website is similar to the table of contents of a book. Sitemaps are important because it guides web surfers to the particular part of the website they have a point of interest in. With it they would save time following links and get right to the point instead.
Sitemaps are also where search engines look at if somebody is looking for a particular keyword or phrase. If you have a site map, you can most likely be searched.
Creating a sitemap, now with software technology surging in, is relatively easier than before. You need not be a programming guru to be one. All need is a notepad, a program editor, and some patience. Here’s how you do it:
Create the listing on a notepad.
It doesn’t necessarily have to be a notepad. Any word processing program will do. First off, make sure to type in all the parts and pieces of your website. Include all pages and all links you have. Create it as if you listing the contents of your book. Make a draft first. You’re sure no to miss something out this way.
Create a new page for your sitemap.
You can insert the sitemap on your website on one of its pages or you can create an entirely different page for it. Using your notepad, incorporate all tags necessary to it to make another webpage. Open up your website creator program and tag your sitemap using it. If you have created your website on your own, this will be easy for you.
Create a link for the sitemap.
You won’t be able to view the sitemap if you won’t put a link for it, of course. Create the link on the front page of your website so that visitors can view it right away and be directed appropriately.
Check your work.
It is important to validate the functionality of the links you created on the sitemap. Test each and every one in there and if you get an error, be sure to fix it accurately. Run through every single page to make sure that all are accounted for.
Upload your work.
Place the sitemap now on your live browser and double check it. It should function as smoothly as the dry run. Error should be minimal at this stage since you already have verified it locally.
The steps provided herewith is the manual way of creating a sitemap. These days, if you search hard enough on the web, you will find online programs that will do all these work for you. All you have to do it type in the URL or the link of your website and they will create the sitemap with click of a button.
Of course that method is generic. All of you who have created their sitemap that way will have an end product that is all the same, plus there’s that possibility that something else will be inserted in there too. Then again, the process is less taxing and way, way simpler.
But if you want a more personalized output, and you are pretty good with computers and programming yourself, better make one of your own. And since you made your website anyway, creating sitemap is just like creating any other page on the website. Other than you’ll know for sure the links are accurate, you can organize the links the way you prefer it to be. Major parts of the site are emphasized compared to less significant. This is important especially if you are selling products or offering services online.
Sitemap is vital to a website. People search the web a lot for something. If your website has what that particular person is looking for, and your sitemap reports it, then you have a new customer looking at your items. Not only that, they will see some other things up for sale that they might be interested in as well.
Sitemaps, be it generated by a program automatically or you made it yourself, presents the same purpose. That is to lead your visitors to where they’re likely headed, and for you to be seen on the World Wide Web through search spiders. So with these, make sure your website has a sitemap of its own, lest make one.
YAHOO! SITE MAP: A USEFUL INTERNET MARKETING TOOL
YAHOO! SITE MAP: A USEFUL INTERNET MARKETING TOOL
A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.
Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:
· Archive site - maintains and protects electronic contents that are valuable to the point of extinction.
· Business site - promotes a business or a service.
· Commerce or eCommerce site - offers goods for sale.
· Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).
· Database site - searches and displays a particular database's content.
· Development site - provides data and sources that are related to software development and web design, among others.
· Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.
· Download site - allows users to download electronic contents, such as game demos and software.
· Game site - provides a 'playground' where people meet and play.
· Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).
· News site - dispenses or distributes news and commentaries (similar to an information site).
· Pornography site - shows pornographic videos and images.
· Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site).
· Shock site - shows images and other materials that aim to offend viewers.
· Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.
· Blog site or blogs - registers online readings and posts online diaries or discussion forums.
· Wiki site - allows users to collaboratively edit the contents.
Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.
Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.
A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).
The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.
In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.
Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.
Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:
1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or "and".
2. Incorporate descriptive keywords on your home page, along with your business name. This is called "keyword prominence".
3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.
These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.
A website refers to a compilation of Web pages that can be typically accessed through a software package, commonly known as a Web browser (one example is the HTTP on the Internet). These pages, which are essentially documents that are in the HTML or XHTML format (HTML stands for Hyper Text Markup Language), are accessed from a 'common root URL' - or the website's homepage (as most people know it). From this homepage, the visitor/Internet user can browse or look through the entire website either with the use of the hyperlinks or the URLs of the different web pages.
Viewed on computers and other devices that are capable of connecting with the Internet (such as PDAs and cellular phones), websites can be grouped into numerous types, depending on their use or the services that they offer. Some of them include the following:
· Archive site - maintains and protects electronic contents that are valuable to the point of extinction.
· Business site - promotes a business or a service.
· Commerce or eCommerce site - offers goods for sale.
· Community site - allows people with related and similar interests to communicate with each other (either through chat or message boards).
· Database site - searches and displays a particular database's content.
· Development site - provides data and sources that are related to software development and web design, among others.
· Directory site - contains wide-ranging contents that are usually divided into categories and subcategories.
· Download site - allows users to download electronic contents, such as game demos and software.
· Game site - provides a 'playground' where people meet and play.
· Information site - contains data or content that have the sole purpose of informing visitors (not for commercial purposes).
· News site - dispenses or distributes news and commentaries (similar to an information site).
· Pornography site - shows pornographic videos and images.
· Search engine site - provides general information and serves as a 'gateway' for other sites and resources (can also be a web portal site).
· Shock site - shows images and other materials that aim to offend viewers.
· Vanity site - a personal site that is run or maintained by an individual or a small group, the contents of which can be of any information that the site owner wishes to include.
· Blog site or blogs - registers online readings and posts online diaries or discussion forums.
· Wiki site - allows users to collaboratively edit the contents.
Yahoo! is perhaps the most famous example of a very large website. The most popular and widely-used website, Yahoo! is a mixture of the different types of sites - it is a directory site and a search engine site, among others.
Because of the enormous (and diverse) amount of information that it contains, the Yahoo! site map is an extremely useful feature in the Yahoo! website.
A site map is a web page that lists the entire pages on a web site. Organized in a hierarchical fashion, site maps can be in textual or visual form (a diagram or an image).
The Yahoo! site map serves as a blueprint for the Yahoo! website. Similar to a book's Table of Contents, the Yahoo! sitemap makes it easier for visitors or users to find specific information or pages on the Yahoo! web site without having to browse many pages, because the site map gives an overview or a visual outline of the Yahoo! web site, with each location provided with active links to enable the user to directly move to a specific location.
In addition, the Yahoo! site map allows web developers to put out links from across their sites, making it easier for search engine robots (or engine spiders) to find these pages.
Because the Yahoo! site map improves the search engine optimization of a site, this feature can be considered a valuable tool for online marketers, whose aim is to stimulate and direct traffic to their web sites.
Note, however, that the Yahoo! site map can only give you the 'basics'. Because it is important for web marketers to 'rank high' on main search engines, an effective web marketing strategy that promotes your web site is also very much needed. Listed below are some search engine strategies to consider:
1. Write a descriptive page title at the top of your webpage that avoids 'filler' words like "the" or "and".
2. Incorporate descriptive keywords on your home page, along with your business name. This is called "keyword prominence".
3. Include a Description Meta Tag at the top of the web page. This refers to the sentences (1 or 2 lines, with a maximum of around 255 characters) that describe the content of your web page.
These are just some of the many techniques that you can employ to get more users to visit your website. The important thing is to focus on keywords - and let Yahoo! site map do the rest.
Sitemap taxonomy - To classify web content
Sitemap taxonomy - To classify web content
Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.
Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.
Impact of sitemap taxonomy to Internet marketing
Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.
Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.
Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn't have a sitemap taxonomy.
Building a sitemap taxonomy
Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits.
Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.
There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.
Do-it-yourself sitemap taxonomy
The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website's content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.
Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.
When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.
Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.
Sitemap taxonomy is a way to classify the tremendous amount of information available on the World Wide Web. Organizing web content is a lot of work that requires manpower and money. But creating sitemap taxonomy is a process that must be done in order to make information readily available to users.
Often times the information is there but users are unable to access it. With the sitemap taxonomy, web content is arranged in such a way that the user will be able to use it effectively. As it is more and more users are flooded with information that is useless to them thus creating frustration.
Impact of sitemap taxonomy to Internet marketing
Sitemap taxonomy can be a big boost to Internet marketing. The whole purpose of being on the web is to get exposure to a wider audience of potential customers. Unfortunately, the overflow of information often makes it impossible for searchers or browsers to find what they need.
Most of the time online users form searches that often turn up useless or non-relevant results. This is not only frustrating for users but also for any company advertised on the web. Users are left guessing the right keyword they need to use in order to get the information they need off the web.
Unfortunately not all users have the patience to keep guessing until they find the right keyword. More often than not, users will give up their search and go on with another search. This can mean lost sales for any company on the web that doesn't have a sitemap taxonomy.
Building a sitemap taxonomy
Many people may think that building sitemap taxonomy is an easy simple process of putting together keywords. Sorry to say, sitemap taxonomy is a demanding task however it does have its rewards. With an effective sitemap taxonomy in place, a website is more likely to get more traffic that would translate into profits.
Working out a sitemap taxonomy is often a trial and error process. It requires using the right terms that users are better acquainted with, in order for them to find their way through the site. At the same time, using the wrong terms may make it impossible for users to find what they need within the site.
There are generally two sets of online users that should benefit from the sitemap taxonomy, browsers and searchers. Browsers often use the sitemap taxonomy to find their way within a site while searchers use online search engines to find the information they need. No matter what type of user is involved, the sitemap taxonomy should address the needs of both users. Enabling either user to find the content they need.
Do-it-yourself sitemap taxonomy
The best candidate for creating the sitemap taxonomy of a site is the company itself or the individual behind the website content. Although hiring a professional to create the sitemap taxonomy of the site is an option, it is best that someone with firsthand knowledge of the website's content do it. There are a number of important aspects to consider before doing the sitemap taxonomy.
Keep in mind that in general the sitemap taxonomy should be extensive not profound. Putting together profound sitemap taxonomy may only make matters worse as the user will have a difficult time finding the subject matter they need. It is also best to use basic terms instead of advertising jargon that can be easily understood by all.
When structuring the sitemap taxonomy, it is important to maintain some exactness at the highest levels. This helps make it easier for users to navigate the site and find the information they need. It is also a good idea to limit the number of items under each level from two to seven subject matters. If not then it is best to combine subject matters for a more efficient sitemap taxonomy.
Take into account that sitemap taxonomy is not an exact science. It requires constant fine-tuning in order to produce an effective sitemap taxonomy. However the entire process will pay off big in the long run as users who are more likely to find what they need are those more likely to spend money.
Sitemap Creator
Sitemap Creator
An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then.
The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard.
Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site:
· The site map should be the simplest page on the web site.
· Keep the name "Site Map" so those visitors won't be having a hard time looking for it.
· Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information.
· If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it.
· Putting a sentence describing the page contents below the link for that page on a site map is always good.
· It should not be the primary navigation on the web site it should complement it.
· It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen.
· Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time.
In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if there’s a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links.
Two important questions:
1. Will the website appear as it was planned even for robots?
2. Are the pages exact and effectively designed?
Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creator’s ideas.
There are 5 important tips in making a good site map:
Good Site Must-Have 1
The logo should be linked to the website homepage.
Good Site Must-Have 2
The Site map must be place either on top or on the upper left, under the header. Unless everything’s in order already and sure about the design, never try to alter or make changes for a while.
Good Site Must-Have 3
There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages.
Good Site Must-Have 4
Additionally, the logo of the homepage should be linked with a “HOME” or any equivalent sign for easy work around or navigation. There should also be a “contact us,” “about our site,” pages to be visited.
Good Site Must-Have 5
The golden rule for a good site map is that the number of a visitor’s clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.
An important tip to remember every now and then is that people visit the site checking out for some information. These Surfers can be an unforgiving lot. Once they found things useful for them in a site they would definitely visit every now and then.
The reason why site maps are indispensable is due to its helpfulness in letting the surfers understand the site program and plan and therefore, speed up the way to onset to what the site will be showcasing. This is a part of the website created where the edifice of a web site can be visible to a surfer or visitor. These visitors can choose the link to where they want to surf with just a touch of the mouse of keyboard.
Here are Significant key pointers of a good site map, which helps visitors at finding information faster on a web site:
· The site map should be the simplest page on the web site.
· Keep the name "Site Map" so those visitors won't be having a hard time looking for it.
· Always avoid "dynamic" site maps. Those in which the visitors have to find their way easily to get hold of information.
· If the site map is list of text links, use the TITLE attribute of the anchor tag and include keywords inside it.
· Putting a sentence describing the page contents below the link for that page on a site map is always good.
· It should not be the primary navigation on the web site it should complement it.
· It is very important that there is a link to the site map page and all pages should carry this link. The site map link can be combined with other links in the main menu on the web site or placed at a section on the web page from which is it clearly seen.
· Other important factors on a web site should complement site maps. For example, the link color for visited links should be different from that of not yet visited links so that visitors have a clear idea which pages they have already seen and thus, save time.
In addition to the advantages a site map showcase to "living" surfers, it is also significant for robot surfers from search engines . As a web developer should be aiming to get all visible pages on the web site found in the search engine database. As expected a site map, from one page to another, should carry links to all, it is an ideal form to submit to search engines . Submission of the site map to a search engine might help in getting all web pages indexed quickly by the search engine. I may be incorrect since I have no data to support this point but it just seems logical. However, on a similar note, there is still a limit to all the information that a search engine could provide a visitor. For example, if there’s a page which is not found in the directory program of the web site, it will not be detected other search engines. With this in mind, another importance of a site map it tells the search engine instantly to go to a specifc page rather than scouting through the links.
Two important questions:
1. Will the website appear as it was planned even for robots?
2. Are the pages exact and effectively designed?
Having a site map assists the creator in planning the site before he can even start creating it. Once the pages have been decided, the whole thing becomes simpler and the web pages designs are easily matched to the creator’s ideas.
There are 5 important tips in making a good site map:
Good Site Must-Have 1
The logo should be linked to the website homepage.
Good Site Must-Have 2
The Site map must be place either on top or on the upper left, under the header. Unless everything’s in order already and sure about the design, never try to alter or make changes for a while.
Good Site Must-Have 3
There must be a congenial way to go around searching the web site. Do not place the site map in a location that is different from one page to another, like if it is placed horizontally on one page, it should be placed horizontally on the rest of the other pages. However, the case is different if it is a navigation system for a homepage. This could differ in homepages.
Good Site Must-Have 4
Additionally, the logo of the homepage should be linked with a “HOME” or any equivalent sign for easy work around or navigation. There should also be a “contact us,” “about our site,” pages to be visited.
Good Site Must-Have 5
The golden rule for a good site map is that the number of a visitor’s clicks should be leading him every step of the way and not jumping to other pages. It is required that the move should be as easy, reliable and above all, very user-friendly.
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